Tuesday, December 22, 2009

SEO Work and Conversion Rate Analysis for Improvement: 1StopMove.com

The Change of Address Form site, 1StopMove.com is currently making fine, 15% of visitors are entering the Address Change Form page and 40% of those are properly fulfilling the 5 steps form in order to have their Address Change Request submitted.
Some of the inner pages:

Related posts:

The site is currently doing well enough to get around 1000 new visitors everyday, with Google, Bing and Yahoo search engines as the main traffic sources. Just taking the example for Google, 1StopMove.com is doing around positions 25 to 40 (fluctuating weekly) for the main keywords such 'Change of Address', 'Postal Service' and 'Change of Address Form'.
A strong link building process is being executed every 25 days (in my current plan)...

Thursday, December 17, 2009

Conversion Rate Increase Work: VMukti.com, Online Conferencing Solutions

Working with a skilled team, the new site is ready and online. (www.vmukti.com)
The analysis of the conversion rate started month ago (I mean for this new interface). The site is been SEO optimized too and giving good results as the previous site's versions we had.
Currently I am not totally convinced about the SEO results of this new interface and certainly, I am already planning the new changes.

SEO WORK: Luxury Handbags Store in San Francisco

Started working for HighHorseShop.com in order to the get the traffic increased and increase the conversion rate as well.
Right to the SEO points: I don't like the flash approach, but I think it will not harm too much the website's ranking on google because I will work around the home page, I mean I will work more about the inner pages + a link building strategy, among other seo work required.
Here are some important links of the site:

Wednesday, July 29, 2009

Suspended by Google?, Reported Attack Site Warning?

This situation can happen to... anyone, yes is sad to hear it, but is true, recently many sites in the world has been under attack by malware, a horse type of virus that stole login information, FTP information so it can continue spreading to other sites. The malicious script normally starts to upload from different locations to the infected site, a bunch of files (html files) and also add some lines of code in your existing files (normally in the footer of the file), then obviously, every visitor to the site will get infected and the process starts over and over again.

I have noticed this after a friend of mine contacted me few days ago asking me for help on this, because Google has blocked the site from browsing and from the search results of course. Now, I have cleaned up the site + I have changed the site to another server, Only remains the review of Google, to then take out the "Reported Attack Site" warning. (update: the site is been reviewed in less than 24 hours and is back again online, thank you google reviewers!)

Requesting the Google Review
Ok guys, logically, before make the request for site review, you must have your site cleaned up perfectly or you may loose and make loose the time of everyone, you and the google staff 'reviewers', because simply understand that everytime you request a review it will take up to 24 hours (48 sometimes) to review your site again. (While I am thinking, I have not seen yet any case of having your site permanently banned for making to much failed reviews, due to your site not been cleaned up properly, so many times.)

Proceeding to make the request, the Google Review
1- Go to your google account https://www.google.com/accounts/ManageAccount
2- Once logged click on webmasters tools https://www.google.com/webmasters/tools/home?hl=en
3- If your site is already added to your list of sites then you should already been viewing the warning to that site in red characters.
If your site is not yet added to your sites list, then add it by clicking Add New Site,
4- It will ask you to verify your site by inserting a meta tag (code displaying just in front of you), you must insert it anyware inside the 'head' tags
5- Once added that code, click 'Verify'
6- Now you will see the warning for that site,
7- Scroll down and click 'Request a Review'
8- Now wait up to 24 hours to see the result (normally by refreshing your site, you will see that the warning has disappeared and your site is back online!)



In my next update I will tell you how to protect yourself and others from this malware. Stay tunned!

Thursday, May 21, 2009

Your Business KEYWORDS and Twitter

If someone ask: What Is Twitter?,
many will say: Twitter is a messaging system and I can post whatever I want.
others will say: Twitter is a marketing tool and I post relevant information about my business.

Of course you are free to use Twitter the way you want, but...
Have you ever though about how users are searching for relevant messages they are interested in?
You know the answer!, yes it is very simple!, they use the 'search' feature that you can see in the right colunm (right menu) in the twitter interface.

Great!, now we know how users find what they are looking for in twitter.
The ball is now on your side!, You have to give the opportunity to the twitter-search-engine to show your company-messages in the search results for a given query. How to do that? - Very simple, put your KEYWORDS in your tweets, for example see the following tweets from different niches:

- SEO: 10 tips to get your site quickly indexed by google! -

- FLORIDA REAL ESTATE JOBS: looking for Agents and Lead Managers, Please apply! -

- VOIP SOFTWARE: Have you tested the vmukti.com software, is free! -

- COUNTY LEE PROPERTIES: Short sales, see the updated list of properties for sale, http://url -

and so on...

By using the above approach, you are sure that your tweets will get more exposure and will be seen not only by your current followers, but it will be seen in the search results by targetted people, so potentials buyers.

This 'search' part is important, because you must know that people are using the search box of the right column (right menu) of the twitter interface, very often.
Remember, there is an additional thing you must do when using this approach... you must tweet often, so you can ensure that your tweets will get in the first positions everytime, in the twitter-search-results page.

What you must know about using this method/approach? (twitter marketing approach)
By using this method, you are not selling directly your products, you are not even (sometimes) necessarily posting tweets with links, you are not pushing people to buy in any way.
The main and probably only purpose of this method is to Attract Targetted Audience, that's all.
I will then let you know what to do next in order to convert those 'Targetted Audience' persons into buyers. Stay tuned!

Sunday, May 17, 2009

Your Facebook Badge, you must create it

This post is an update of my previous post 'Indexing my Facebook Profile' and it will show you how to create your Facebook Badge, this is important to be created because it will help your facebook profile to be better indexed by google.
Ok, creating the Facebook Badge is nothing difficult or kind of advanced thing :), but the real intention of this post is to inform you that you better create yours, because is good for SEO (search engine optimization).

Here we go:
1- Once you are in your facebook profile, scroll down and see at the left column a link that reads 'Create your profile badge',
2- Click on it, and follow the instructions,
3- Once your badge is created, go and post it in your site (somewhere in a left or rigth column).
4- Now you have to wait few days for google to crawl your site again, and will follow your facebook-badge-link.

Once your facebook badge has been followed by google crawlers, it is 90% of chances that your facebook profile name will show in the first positions in google results.

If not... :):) I have another little tip to push it up... stay tuned! (hey if you liked this post, please be kind and re-tweet it, or post it on your facebook)

Thursday, March 19, 2009

Indexing my Facebook Profile

I have been reading that google (or any other search engine) are not properly indexing the facebook profiles or not indexing them, totally, means only will index the name and the picture and not the rest, such links, comments and other information, as this fact may be considered as an user's privacy issue.
You can read a more detailed articles about this facebook-and-google-indexing issue here and here, and I post my Facebook profile in order to see how Google will index it.... lets see it.

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